If you’ve ever said that your industry doesn’t apply to social networking sites like Facebook or Twitter, we’re sorry to tell you that you couldn’t be more wrong.

Last week’s announcement by Facebook’s CEO Mark Zuckerburg about their new platform to launch a universal “Like” button across the world wide web is capable of spreading the word about your product, service, or website to literally thousands of people. Of course, in order to use a universal “Like” button, you must first have a Facebook account. And in order for people to “Like” your blog, website, article, and so forth, you must have the “Like” button on your site.

There are various ways of getting people to your website. One way is using print: business cards, letterhead, newspaper ads, and even billboards. While printing your business website on everything and anything is a good start, there are some additional, more important ways to increase your website's prominence on the Internet. Because more people are using the Internet everyday a business must have a good Internet presence to survive. Sure, people still use the Yellow Pages, but more often than not they also (or only) check the web for the information they are seeking.

Search engines are the primary way to find information on the Internet. Approximately half a billion, yes billion, searches are done per day between the two search giants - Google and Overture. The way search engines operate is by searching the content of web pages for relevant phrases. Webpages are found by robots that crawl...