If you are the owner of your medical practice, make sure you market it online. Marketing can come either free or not free. Social media currently plays a major role in consumer health education and includes many platforms and channels you can use freely when marketing a medical practice. Below are 10 ways you can market your medical practice using social media networks.
One of the ways you can market yourself online for free is through Facebook. If you don’t already have a Facebook account, make one now. Facebook serves as the most popular and main platform of connecting to people you know. The more friends you have, the more powerful Facebook can act as a tool for you.
If you practice medicine, it’s highly recommended that you let everyone else know on your Facebook. Keep your profile updated with your previous jobs, education, and even the movies you like. This way if a friend knows a friend who needs to set up an appointment, he/she will come to you first.
Rivaling Facebook in the social media world is Twitter, but why not reap the benefits of both worlds when marketing a medical practice? Create a Twitter page for yourself as well as your company. Then simply take twenty seconds out of every few days to post a valuable Tweet to your followers that helps ensure them a healthy body.
LinkedIn can be viewed as a platform for creation of online resumes. Create your own resume to build trust between you and your patients. Additionally people who are connected to you on LinkedIn can acknowledge your skills by endorsing different qualities that you demonstrate to your patients.
Create a YouTube Channel and post videos to gain subscribers who will be notified of any new content on your medical practice. Video is a very useful format of marketing. By posting videos you can show the insides of your office, or explain your standard procedures, prices, and much more!
Try to get your company or yourself a Wikipedia page! Wikipedia pages are great because they are Search Engine Optimized (SEO) so that when people search for keywords related to your business, Wikipedia will pop up and provide information to potential clients.
If you are running low on patients and are willing to temporarily lower prices, Groupon is a great way for people to know about special offers. Groupon runs on a profit model that almost ensures that any campaigns that you run are beneficial to your company so don’t.
Everybody has questions related to their body. Create a Yahoo profile and help answer people’s questions and at the same time, subtly advertise your expertise and your medical practice.
By posting information on each new social media account you can build trust on new potential patients. Technology has become so great that by posting a single YouTube Video, your Twitter, Facebook, and LinkedIn can all be updated at once with a single click.
Each of the above profiles can be marketed using different methods. Google Adwords allows you to bid for clicks and Facebook Advertising allows you to gain a natural stream of authentic Facebook fans and “Likes.”
Developing a solid social media strategy is very important in marketing a medical practice and will be become a crucial part of your business’s sustainable advertising mix.
For more information about how to drive more inbound traffic to your website to generate more leads download your free ebooks and contact us directly.