When you have a business, the most important thing is bringing in new clients. One of the easiest ways to increase your company’s reputation is through customer testimonials or reviews. The higher the praise, the more influential they can be. There is something to be said about unsponsored, regular people giving you props for what you do. They are relatable to other potential clients and make you look good from an unbiased viewpoint. Once you start accumulating these wonderful reviews, though, where do you put them? Whether you are searching for the right site or the perfect physical location on your webpage, look no further!
If you want to bring attention to your business and also show just what people think about it, be generous with your advertisements. Testimonials are a great fit as a headliner or a more subtle piece in an advertisement. For many, they have a page for reviews or testimonials on their website. However, that does not mean that they cannot go on other pages, such as blogs relevant to the business, product sale pages, social media, a press-release or direct information pages.
You can even place them on the main introduction page of your site in order to direct a potential client’s eye toward specific product you want to sell. Another great place for testimonials is alongside ads for promotions. If you have a great product and you are offering a great deal on it, including a testimonial that mentions that specific product can further boost sales.
There have been countless studies done that track the patterns followed by internet users. Everything from web traffic to eye patterns on a specific page have been tracked and recorded. This material can be used to optimize your site. For example, if you want a testimonial to be read, there are two main places a good marketing manager can put it.
Firstly, a sidebar. No matter what page a user is looking at, having a testimonial alongside a product helps bring the material to their attention better than elsewhere. Secondly, putting a testimonial (or link to a testimonial webpage) along the info bar at the top of your site keeps it in constant view of users. It can also be beneficial to put it alongside the “cart” option of a product. If they are considering adding it to their cart, they are more likely to see a relevant review that way. Item-specific testimonials can go right alongside the item for maximum impact as well.
If you have the space to include a page on your site dedicated entirely to reviews without making your site clunky, complicated, or confusing, be sure to include it. It is a great way to showcase your praise and offer users the ability to leave their own two-cents.
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