When it comes to running a plastic surgery practice, the difference between success and failure is your ability to get patients through the door. Today, advertising is all done on the Web, which requires plastic surgeon SEO know-how. Potential customers are looking for services through Internet searches, which means that if you aren’t at the top of the Google results list, you don’t exist. Here are a few tips to help get you started.
Plastic Surgeon SEO rule #1: Blogging is one of the key ways to add new content to your site, add relevant keywords to your site without stuffing and giving your site more visibility with Google. In order To figure out what your audience wants to read about, to imagine what what they might ask if they met you in the street. Then turn your answers into well written, personable blog posts.
Many people have a personal social media presence, but have you thought about creating a Facebook page, a Twitter profile or a LinkedIn profile for your practice? Not only does having a social media presence give you the opportunity to access customers from another platform, but you build a referral channel for your website and potential link backs, which boost your search engine results within Google. Social media can be a bit daunting for businesses, however. Here are three best practices to get your started:
1. Post frequently about interesting topics that are relevant, but not necessarily directly linked to your practice. For instance, link to a post about something in plastic surgery: a new trend or latest news article. Use the same methodology for these posts as you do for your blog posts. You can link to your new blog posts, but don’t solely rely on your own site to provide content as this comes across as too salesy or self serving.
2. Plastic Surgeon SEO rule #2: Personally interact with followers, especially those who are interacting with you. If someone asks a question either privately or on a public forum, do your very best to answer quickly. Of course it will become harder as your volume grows, but followers appreciate someone who takes the time to address them personally. This practice will put your practice in the forefront of their minds when they decide to pursue plastic surgery and they will be likely to “share” or “retweet” your posts, driving more traffic to your site and providing valuable link backs.
3. Refrain from posting silliness such as grumpy cat videos or anything vulgar. Keep in mind that you are representing a business, not yourself personally. You will have the opposite effect of what you are lookin for if you begin doing this. Keep your posts professional and on point.
Plastic Surgeon SEO rule #3: You should always offer a host of premium downloads such as pamphlets, brochures, etc. for potential patients to find additional information. This provides value to your site, which Google appreciates, as well as an additional opportunity to add keywords to your site that will continue to boost your site to the top of the rankings for more search terms. By adding this premium content and making it available for free download, you begin to establish a trust between you and your potential new client, which is crucial for getting them off their couches and into your waiting room. Topics such as “10 Things You Should Know Before Your Plastic Surgery Procedure” or “Things to Consider When You’re Considering Plastic Surgery” really have appeal to new patients who may have concerns.
For more information about how to drive more inbound traffic to your website to generate more leads download your free ebooks and contact us directly.