Keeping your branding consistent is something that is hard to do when using multiple platforms. Many businesses ask how this is even possible. With social media being a huge part of marketing for many businesses, it is important to know how you can keep your audience engaged. Being consistent with your branding on these channels is a must for all businesses that use them.
Having social media for any business means that their name can become commonplace, if you use it right. Someone can go online, search for your page on Facebook, your name on Twitter, or even add in a hashtag on Instagram, and have your business pop up. In a perfect world, this works. All the platforms are seamlessly tied together and do awesome. Consistency is key when putting everything together flawlessly. You can tie everything together, have a posting schedule, and ensure that your marketing is on point every time.
Your design tactics make a difference in the way you market and brand yourself on all accounts. Use the same logo, colors and designs you do on your website across all of your social media platforms. This is consistent and it is familiar to those that follow you.
Keep all of the content that you put out on social media channels consistent and the same with one another. Not only does this help your brand, but it doesn’t confuse your audience. If you mention one thing on Twitter, but then go back and post something else on Facebook, this conflicting message will get the wrong attention. It might even hurt your brand.
Don’t just share your own stuff, but share other’s stuff, as well. This shows that you’re also interested in what other businesses have to say, do or make. This also gives more of a variety to what your social media page is there for and won’t bore your audience. Just make sure that what you share is relevant to your business. Again, consistency is key.
Using multiple platforms is ideal. You want others to be able to find you, no matter what social media channel they choose to search on.
Speak with us here at Jaz Design Co., where we feel strongly about the reputation and branding that your business has. If you feel that your platforms are not tied together, or you need help creating a brand and platforms to start; speak with us today!
For more information about how to drive more inbound traffic to your website to generate more leads download your free ebooks and contact us directly.