All businesses need to worry about their reputation. However, in today’s market, you need to do more worrying about what your online reputation says than ever before. Just a few short years ago, reputations did not matter that much. Word of mouth was the be-all, end-all of reputation. Today, that is no longer the case. If you have some bad reviews, you are losing customers – period. So, what are you to do if you have some chinks in your reputation armor? Here are a few tips to make that easier.
For any business to know what their online reputation is, they need to have an active presence online. Go online and see what your customers see. Look at your reputation as if you were a customer. Is what you find, all positive? If not, then you need to make sure to respond to any problems. Just make sure you spend time online and see what your customers would see.
You should also make sure that your website and your social media accounts are constantly being updated. Show the world that you are active, and be there to answer questions or problems customers face. Show that you care about your reputation with how you approach online conversations. This can go a really long way with customers.
If you notice any of your customers bringing up a problem, make the commitment to fix the issue. Then, take that commitment very seriously. Show them that they matter by fixing the issue. Once it is fixed, reach out to those same customers and explain the solution. This can help bring customers back who had a negative experience in the past because now they know you care.
One way to improve any online reputation is to constantly work on your relationships. Always be on the look out to add new customers and networking people into your mix. However, do not ignore the ones already there. Work on the relationships you have while cultivating new ones. That way, you are always bringing in people who can help improve your business while still showing the ones who got you where you are now, that you still care.
If you need more help managing your reputation, give us a call here at JAZ Design Company, Inc. We will help you manage your current reputation, and help improve the reputation you show off in the future as well.
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