Local Service Ads – What It Means for Businesses and Consumers
Providing the consumer with peace of mind and offering businesses an additional way to raise awareness for their services, local service ads aim to benefit both sides of the equation. In this post, we will explore what local service ads are and how both businesses and consumers can benefit from them.
What are local service ads?
To differentiate between regular ads and Local Service Ads, look for a green check mark for screened ads and a white check with a green circle for a Google guaranteed ad. Anything without those marks, are regular ads and not a part of local service ads. Prior to clicking on ads at the top of Google search results, it is crucial to ensure that they are legitimate ads and not potentially malicious. One way to always check the legitimacy of a site you are about to click on in any search results is by looking at the bottom left-hand side of the browser. Make sure that the URL of the link you are hovering over is the same as the legitimate site you wish to visit.
How do both businesses and consumers benefit?
Businesses benefit from local service ads by increasing visibility for their services, with the ad appearing at the top of search results. Additionally, the guarantee provided to customers gives them peace of mind. Businesses interested in utilizing this service from Google must undergo a verification process. More information about this process can be found at the end of this post.
Consumers benefit from local service ads by receiving a guarantee from Google. When they find a business at the top of search results with the Google guarantee badge, they can be assured that the business not only offers the services they need but also stands behind those services.
So, if you are in need of a service that you, as a consumer, would like to verify and trust, this is one way of accomplishing that goal.
If you are a business looking for another way to improve interactions with your customers and potential customers, this service is something that could possibly improve leads for your business.
For more information:
Getting started with Local Services Ads – https://support.google.com/localservices/answer/6224841
The Google Guarantee – https://support.google.com/localservices/answer/7549288
Understand the Google Guarantee – https://support.google.com/localservices/answer/7125526
Understand the screening and verification process – https://support.google.com/localservices/answer/6226575
For more information about SEO, visit our blog:
https://jazdesignco.com/3-ways-seo-can-improve-your-business/